Public Sentiments

http://www.dnaindia.com/sport/report_stop-treading-on-india-sports-ministry-tells-ipl_1369173

I happen to read above news at the start of my time. And it talks about 'public sentiments'. And, it talks about 'IPL' which I guess will be ranked as most talked about concept in contemporary discussions. Yet, there not yet much research literature about IPL which seems puzzling to me. May be Lalit Modi doesn't seem to be much fan of the academia or he hasn't purchased it yet.
SP about the article. You might click (it's not clickable here in my blog)the link and have your share of fun.
1. How player running on 'Building India' logo going to harm nation?
2. If one agrees that such act is going to cause harm to public sentiments, then how painting Indian flag on the skin by spectators doesn't harm public sentiments? There can be many other incidents, but let me have only this counter example as it is happening within few meters from 'controversial' DLF logo.

Yet, there is some positive in Sports Ministry's voice against IPL. There should be somebody speaking against, especially a gigantic business plan like IPL. There are numerous cricket pundits who are speaking against or cautioning against IPL as sooner or later IPL is going to harm beauty of Cricket as a game and will convert game into some 'Hit-&-Run' movie. I have curiosity over valuation of franchise and players. I haven't made comparison with English Premier League, but I guess even though EPL is also market based activity, it has much deeper sports and social culture tied with it. It seems daydreaming that over the years IPL will take the same course because it is very difficult to come from bigger level activity to micro social activities while EPL got evolved through village level competitive football and later transformed into commodified event. Though IPL is providing stage to domestic players, there are limitations to penetration of IPL to gully and grounds where cricket originates and is played only as a game.
My greater interest is about public sentiments. If one agrees that public sentiment is harmed and national pride is devalued by running on logo 'Building India' then extending logic to reasonable ends, one must remain conscious of so many visual and other impacts on the values that we face day to day. Are individual's and community's sentiments are so prone to visual and other media impacts?
If not, then why we should worry about where our flags are used or thrown? After all if we are not much driven by symbols, we should not worry what is happening with symbol but should think about what symbol means.
Our courts often produce surprising result and then provoke media debates. The baseline question of what influences what and importantly, to what extent is neglected. With behavioral sciences getting shape and incidence of mass hysteria ubiquitous, this question of roots of our behavior is not just of interest but of importance too.